Milton, Ontario Canada 2020

©Barbara Camargo


Upper Stewiacke, Nova Scotia Canada 2021

©Barbara Camargo


Upper Stewiacke, Nova Scotia Canada 2021

©Barbara Camargo


Sault Ste. Marie, Ontario Canada 2020

©Barbara Camargo


Upper Stewiacke, Nova Scotia Canada 2021

©Barbara Camargo


Elora, Ontario Canada 2020

©Barbara Camargo


Guelph, Ontario Canada 2020

©Barbara Camargo


Upper Stewiacke, Nova Scotia Canada 2021

©Barbara Camargo


Sudbury, Ontario Canada 2020

©Barbara Camargo


Upper Stewiacke,  Canada 2020

©Barbara Camargo


Patrocinio, Minas Gerais Brazil 2016

©Edmar Xavier


Patrocinio, Minas Gerais Brazil 2016

©Edmar Xavier


Patrocinio, Minas Gerais Brazil 2016

©Edmar Xavier


Patrocinio, Minas Gerais Brazil 2016

©Edmar Xavier


Joao Pinheiro, Minas Gerais Brazil 2009

©Edmar Xavier


Patos de Minas, Minas Gerais Brazil 2009

©Edmar Xavier


Patrocinio, Minas Gerais Brazil 2016

©Edmar Xavier

Edmar Xavier, the founder CEO of EXA Group Canada, was born and raised in rural environments in Brazil. He developed professional career managing projects for family farming and creating agro-industrial administrative processes. Experiences that integrated the vision and development of model rural tourism projects in Minas Gerais, Brazil.

EXA Group Canada presents solutions and strategies for sustainable rural development, expanding the future of rural communities. Among the solutions are two standout projects: StrongFarm and 10 Year Countdown program. 

See below the tourism projects and solutions for the sustainable development of rural communities.

StrongFarm Program

10 year countdown program

App development and management

Biocomposting systems implementation management

Business planning and feasibility analysis

Creating and planning sustainable tourism activities and services

Development of people management focuses on the development of policies aimed at inclusion, equity, and equality in the organizational framework

Development of social programs and initiatives

Development of the local tourism health, well-being, and safety policies and training in the workplace

Development of the tourist inventory, including natural, cultural, and heritage resources

Internal Marketing Management

Management of environmental impact studies and reporting

Market research & strategic planning

Marketing Management

Planning and promotion of the cultural, craft, and gastronomic activities

Planning the recycling policy and disposal of organic waste

Project management for renewable energy sources

Purchasing policy planning to support local products and services

Quality Management

Risk Management

Stakeholder Management

Talent management and human resources strategies

Website and social media development and management

Strong Farm program brand

Project executed in the initial period of tests and process adaptations between the years 2015 to 2018 in Brazil and between 2018 to date in Canada. Strategic planning for food planting and harvesting with a direct online sales communication channel, with familiar strategies for production processes and delivery logistics. Development of rural tourism and gastronomic tourism as support activities and sales strategy for products offered, produced, and managed with professionals from rural communities.

The Hortifruti Sapecado project and the Ed’s Kitchen project are now part of the StrongFarm program, promoting tourism as a strategic and economic support tool for the sustainable development of rural communities in Nova Scotia Brunswick, Newfoundland & Labrador, and Prince Edward Island. This project aims to serve farms and small communities, generating collaboration between local producers to create a direct online communication channel with the target audience.

EXA Group Canada optimizes the agricultural production processes of StrongFarm program member partners, managing soil analysis and introducing permaculture practices for the unique production of natural organic foods in that region. The company observes water and energy consumption and seeks strategies and solutions for the best cost-benefit in the adaptations in search of sustainability. These processes create the program's long-term quality and continuous improvement system.

The standardization of production enables strategies for the distribution and sale of products. EXA Group Canada creates the partner's products and services brand and the community's rural tourism destination brand, managing program communication, and marketing with quality and effectiveness. The company develops a website, mobile application, and social communication channels to manage sales and distribution logistics.

The scenario of partners and communities' external and internal environment is analyzed to verify competitive advantage and map the tourism inventory, so tourism and education activities are adopted to create a source of complementary income and develop sustainability.


First, EXA Group Canada begins approaching the farm partner of the StrongFarm © program by carrying out the technical visit. This visit analyzes the environment, production, and the people involved.

Financial Chart

After knowing the partner farm's needs, demand, offers, and opportunities, the company carries out market research, analyzing scenarios and competitiveness to create the program's strategies and projects. For more information about Market Research, click on the button below.

Illustrated Dinner

With the information obtained, EXA Group Canada creates and develops plans for planting, production, and sustainable development of the business model.

The company creates and develops tourism activities integrated with agricultural production.

Watercolor sheep in field
Digital Work Life

Development of the sales management and distribution logistics control portal. Integration to the sales system through the exclusive StrongFarm program app. Development and management of social media.

Management, execution, control, maintenance, and continuous improvement of StrongFarm program and developed projects.

Shopping Accessories

smart youth


EXA Group Canada understands the needs of rural communities and aims for sustainable growth of the local economy and commerce. We are aware of the financial impact that the pandemic has had on businesses and families. That is why we have plans that help our partners successfully plan the implementation of the StrongFarm program. Regardless of the size of your farm and the type of agricultural production in your business, EXA Group Canada is a partner to develop solutions and sustainability. Fill out the form below for more information.

Tourism & Rural Development

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